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Burberry World Live


As I finally got over the excitement over Prada’s latest project, I woke up today to even more exciting news as another one of my favourite brands have also just launched their latest project. That brand is Burberry. Last night in the city of Taipei, Christopher Bailey hosted an event to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101 but this was no ordinary event. After all it is Christopher Bailey we are talking about! The man who has his beautiful models, walk down the runway in rain, glitter and even snow. However this time, Bailey revealed last night the Burberry World Live project were he designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion and Weather. Bailey demonstrated an eight part 360 degree film combined with a live musical performance (which was performed by one of the Burberry male models) and a weather experience were leaves fell from the ceiling followed by golden rain. Earlier this evening, the Burberry Facebook page presented highlights from last’s night events including some shots of the film. My favourite part begins where Cara Delevingne fights of the harsh British cold winds by pulling up the collar of her iconic Burberry trench coat as the autumn leaves blow around her and fly out of the film, falling down on the guests. And as thunder rips through the clouds, the lights flash inside the room and I begin to get chills and goose bumps as if I’m walking through that ferocious storm. I can just imagine that the good people of Taipei who attended last night’s event must have also felt the same as Christopher Bailey gave them an experience that one cannot forget. The Burberry World Live project is just the beginning as Christopher Bailey will be touring cities like Hong Kong, London and Chicago to share this wonderful experience. But for now, Christopher Bailey would like to share this beautifully crafted video with you. Enjoy.

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