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Prada Presents: 'A Therapy'

We all should know by now, how much I am in love with Prada and of course, I would never pass up the opportunity to have a post on my blog dedicated to the wonderful Miuccia Prada and the label itself. So after much teasing on Prada’s behalf, on Monday night at the Cannes Film Festival, Prada finally revealed its latest project; ‘A Therapy’. The three-minute short film was written and directed by Roman Polanski and features acting legends Helena Bonham Carter and Sir Ben Kingsley, but the starring role takes form of a purple fur coat which without a doubt, took the spotlight. The film depicts Helena Bonham Carter as a young wealthy women living of her “daddy’s” money where she is plagued with nightmares highlighting her loneliness where she states that “his money was a curse.” Yet the money was certainly not a curse to her head-to-toe Prada style and the perfect co-ordination of purple and red. As Bonham Carter dwells on, Kingsley loses interest and is taken into a trance where he is mesmerized by the beautiful purple fur coat that hangs on the coat rack where Bonham Carter has left it. The tension is high in this love affair but he gives in and lets the coat draw him in, letting him; touch it, smell it and eventually to trying it on and posing almost quite seductively, all while Bonham Carter is completely unaware of this humorous event. Then the tagline for this short film appears: “Prada suits everyone” and quite frankly, I could have not said it any better. 

A spokesperson for Prada stated: "We wanted to keep it light and funny, we see this as a film, not an advertisement." While our director of this masterpiece, Roman Polanski said: "The chance to dwell on what the fashion world represents nowadays and the fact that it is accompanied by so many stereotypes is fascinating and at the same time a bit upsetting, but you definitely cannot ignore it. It's very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them." What I loved about this film and not just because it’s Prada but that it had a great sense of wit and humour and poked fun at wealthy aristocrats in the Fashion world. But also because, I think we all can safely say that there is been a time and place where we have fell for love at first sight and no not with the man that is currently sitting on your sofa or the girl you saw walking down the supermarket aisle but in fact with an outstanding, well-crafted, beautiful designed garment. I will always remember after months of searching for the perfect leather jacket, Burberry Prorsum showcased it’s Spring/Summer 2011 collection that featured many leather jackets. In a fantasy world where I had the money to throw away, I was spoilt with choice and I was completely and utterly in love with this one, leather jacket until the dreaded day where our romance ended. Unfortunately Burberry took down their collection and replaced it with the Fall 2011 collection where I was left heartbroken, distraught and if you can remember the scene for Twilight: New Moon, Bella sits isolated on her chair and watches the months go by, heartbroken that her love has left her. Yes, embarrassing to admit, I was also in that same position. Ok so I may be slightly exaggerating but for now, I hope you also enjoy this short film as much as I did and are having a lovely week so far.

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